Electronic newsletters provide a consistent promotional opportunity, as you can keep patients up to date with information such as holiday office hours or the addition of staff members, therapies or products. Patients will no longer have to wait months or a year to learn about changes to your practice, saving you and your staff the headache of repeatedly answering the same questions.
Improved communications will likely increase patient loyalty and generate referrals. In addition, if you sell nutritional or therapeutic products, the e-mails present an excellent platform for advertising.
Although every issue of an electronic newsletter should offer the reader something of value, its content doesn’t have to be heavily researched or edge-of-your-seat entertainment. In fact, your patients will likely appreciate writing that is conversational in tone. They’re looking for a quick read to help them make the best decisions for their health. Examples of topics you can incorporate into your newsletter include the following:
E-newsletter best practices